Our story

Innovation, creativity and empowerment have been the core beliefs behind the Velcro Companies brand for over 50 years. We’ve brought these same beliefs to our latest product innovation VELCRO KIDS™. This new product marks a direction to strengthen the core Velcro® brand by associating it with goods other than hook and loop fasteners. Featuring new soft-touch hook technologies, VELCRO KIDS™ will unveil worlds of imaginative fun in its line of high quality portable playsets for girls and boys.